“Empowering you to overcome self-doubt, unlock your full potential and take action to live a fulfilling a purpose driven life. Now.”

I never started my businesses to make money. Of course, profit matters — it’s what allows you to grow, reinvest, and expand your reach — but for me, business has always been about making a difference. When I co-founded Seedball, the goal wasn’t just to sell a product — it was to create a positive environmental impact and help restore biodiversity. And with New Chapter Housing, it was never about property — it was about providing stability and safety for people who desperately needed it. Profit has always been a tool, not the goal.

About Ana
♡ Welcome to the empowering world of Ana Attlee! As a devoted mother of three, committed partner, and a seasoned entrepreneur, I've journeyed through 10+ years of impactful property investing and proudly co-steered my multi-award-winning venture, Seedball, for a decade.
My academic background, including a PhD and work in academia alongside Prof Mark Reed and in Fast Track Impact, fueled my passion for research and training, laying the foundation for impactful ventures. Starting each endeavor from scratch with sheer determination, I've successfully navigated nearly 200 property deals, and Seedball has blossomed into a thriving team of 30, reaching over 1000 stores.
This space is dedicated to sharing the valuable lessons I've learned along the way. If you're seeking insights to accelerate your journey, feel free to reach out. Together, let's embark on a path of growth, empowerment, and transformative success!