βEmpowering you to overcome self-doubt, unlock your full potential and take action to live a fulfilling a purpose driven life. Now.β

I never started my businesses to make money. Of course, profit matters β itβs what allows you to grow, reinvest, and expand your reach β but for me, business has always been about making a difference. When I co-founded Seedball, the goal wasnβt just to sell a product β it was to create a positive environmental impact and help restore biodiversity. And with New Chapter Housing, it was never about property β it was about providing stability and safety for people who desperately needed it. Profit has always been a tool, not the goal.
When Seedball started, it wasnβt just about building a business β it was about solving a problem. Wildflower meadows in the UK have declined by over 97% since World War II, and we wanted to do something about it. The idea was simple: create seed balls that make it easy for people to grow wildflowers and support biodiversity β even if they didnβt have a green thumb. The mission was clear from day one β and thatβs exactly why it worked.
I scaled too hard. Built a property portfolio from scratch, started emergency housing, helped grow Seedball β all while raising a young family. And I burned out. Not because I didnβt have the right systems β I did. But I worked too hard, slept too little, and didnβt replenish enough.
Scaling isnβt about working more β itβs about working smarter and protecting your mental bandwidth. Success isnβt success if you donβt feel good living it

About Ana
β‘ Welcome to the empowering world of Ana Attlee! As a devoted mother of three, committed partner, and a seasoned entrepreneur, I've journeyed through 10+ years of impactful property investing and proudly co-steered my multi-award-winning venture, Seedball, for a decade.
My academic background, including a PhD and work in academia alongside Prof Mark Reed and in Fast Track Impact, fueled my passion for research and training, laying the foundation for impactful ventures. Starting each endeavor from scratch with sheer determination, I've successfully navigated nearly 200 property deals, and Seedball has blossomed into a thriving team of 30, reaching over 1000 stores.
This space is dedicated to sharing the valuable lessons I've learned along the way. If you're seeking insights to accelerate your journey, feel free to reach out. Together, let's embark on a path of growth, empowerment, and transformative success!