Business for Good: Why Solving Social Issues is the Future of Entrepreneurship

Starting a business isn’t just about making money—it’s about making a difference. When I co-founded Seedball, the goal wasn’t to generate massive profits or scale quickly; it was about tackling the alarming loss of biodiversity in the UK. We were facing a crisis—one of the most nature-depleted countries in the world—and we knew we had to act. Business was simply the tool to drive that action.

From day one, Seedball was built with a mission-first mindset. We designed our product to make growing wildflowers easy for everyone, using clay and native seeds to restore habitats for pollinators. It wasn’t about creating a product to sell—it was about making an impact. And it worked. People responded. We started seeing wildflower gardens pop up in urban spaces, balconies, and schools. Seedball became more than a business, it became a movement.

But Seedball wasn’t my only venture. After seeing the impact that business could have, I turned my attention to another urgent social issue—housing. Through our Emergency Housing business, I began providing emergency accommodation for vulnerable families. Housing insecurity is a massive challenge in the UK, and I knew that creating a sustainable, mission-driven business model could help break the cycle. Every property secured was more than just a financial win—it meant safety, security, and a fresh start for someone in need.

What I’ve learned through both Seedball and through running Emergency Housing is that purpose and profit aren’t mutually exclusive. Businesses that solve social and environmental problems build deeper customer loyalty, create stronger communities, and ultimately drive long-term success. People want to support brands that reflect their values. They want to feel like their purchases and investments mean something.

The future of entrepreneurship isn’t in chasing the highest margins—it’s in building businesses that serve a higher purpose. That’s why “business for good” is the future. Traditional profit-first models are short-sighted. Businesses that put social and environmental impact at their core are more resilient, more adaptable, and more connected to their customers.